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Employer Relations Scorecard Results

Your results are displayed below under three areas, Planning, Programs & Services, and Performance along with average scores for each of the 9 success drivers.

You can access these results from your profile. If you would like to complete the Employer Relations Scorecard again go to resources.


1. Clarity + Commitment -35 40
Employer relations goals and objectives align with departmental direction9
Employer relations team is clear about how they support the goals & objectives10
Employer relations is embedded in department’s strategic plan9
Department leader understands and communicates how employer relations supports student success7
2. Lead Generation + Business Development-16 30
Data from employer activities and job postings is gathered to support planning and decision-making6
Target markets identified based on school programs and the labour market5
Employer outreach plan articulated, executed and analyzed annually5
3. Marketing + Communications -21 50
Promotional materials for employers are informative and engaging2
Appropriate tools are used to promote services to employers (social media, emails, posters, displays)5
Employers are aware of the breadth of services available4
Communications with employers are timely, responsive, and reinforce a positive experience8
Website is user friendly and informative for employers2

Programs & Services

4. Programs, Events + Services -14 40
Programs, events and services for employers meet their needs5
Employers optimize use of programs, events and services3
Recruitment programs and events attract the right students3
Recruitment programs and events attract sufficient numbers of students3
5. Employer Experience -35 50
Relationships with employer partners are consultative6
Employer relations team is a trusted source of information/advice for employers9
Employers’ accomplishments are recognized and celebrated4
In person experiences for employers are consistently positive (respectful, responsive, personalized, accessible)9
Online experiences (web, job posting, CRM) for employers are consistently positive (user friendly, simplified, personalized, accessible)7
6. Student + Campus Connections -23 50
Skills & knowledge developed by students through academic programs is understood by employer relations team and communicated to employers9
Student demographics, preferences, values and interests are understood and communicated to employers4
Relationships with diverse students and student groups are cultivated4
Collaboration/partnerships exist across campus units that engage with employers3
Partnerships with internal units (faculties, student services, alumni office, etc.) are developed to support employer-student connections


7. Team -20 40
Employers’ campus recruiting processes, timelines, and challenges are clearly understood by team members7
Employer relations team members have the right credentials, skills and competencies to do their jobs effectively7
Training and development opportunities are available to enhance team member’s knowledge and skills3
Employer relations unit has sufficient capacity to deliver supports to employer, student, campus partner stakeholders3
8. Mechanics -9 30
Employer relations processes are clearly documented, easily repeated and maximize productivity3
Employer relations team has the tools and resources required to be successful4
Appropriate software (CRM, job posting, event management, etc.) is available and optimized to support employer relations2
9. Metrics -20 40
Employer programs, events and services are regularly measured, benchmarked and evaluated4
Employer partnership activities are measured and evaluated4
Input from leadership is systematically sought and acted upon6
Objective, confidential feedback is regularly collected from employers and acted upon6