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Employer Relations Scorecard Results

Your results are displayed below under three areas, Planning, Programs & Services, and Performance along with average scores for each of the 9 success drivers.

You can access these results from your profile. If you would like to complete the Employer Relations Scorecard again go to resources.


1. Clarity + Commitment -23 40
Employer relations goals and objectives align with departmental direction8
Employer relations team is clear about how they support the goals & objectives7
Employer relations is embedded in department’s strategic plan5
Department leader understands and communicates how employer relations supports student success3
2. Lead Generation + Business Development-17 30
Data from employer activities and job postings is gathered to support planning and decision-making2
Target markets identified based on school programs and the labour market9
Employer outreach plan articulated, executed and analyzed annually6
3. Marketing + Communications -34 50
Promotional materials for employers are informative and engaging2
Appropriate tools are used to promote services to employers (social media, emails, posters, displays)9
Employers are aware of the breadth of services available9
Communications with employers are timely, responsive, and reinforce a positive experience9
Website is user friendly and informative for employers5

Programs & Services

4. Programs, Events + Services -33 40
Programs, events and services for employers meet their needs9
Employers optimize use of programs, events and services9
Recruitment programs and events attract the right students8
Recruitment programs and events attract sufficient numbers of students7
5. Employer Experience -38 50
Relationships with employer partners are consultative10
Employer relations team is a trusted source of information/advice for employers10
Employers’ accomplishments are recognized and celebrated2
In person experiences for employers are consistently positive (respectful, responsive, personalized, accessible)10
Online experiences (web, job posting, CRM) for employers are consistently positive (user friendly, simplified, personalized, accessible)6
6. Student + Campus Connections -21 50
Skills & knowledge developed by students through academic programs is understood by employer relations team and communicated to employers2
Student demographics, preferences, values and interests are understood and communicated to employers5
Relationships with diverse students and student groups are cultivated9
Collaboration/partnerships exist across campus units that engage with employers2
Partnerships with internal units (faculties, student services, alumni office, etc.) are developed to support employer-student connections


7. Team -32 40
Employers’ campus recruiting processes, timelines, and challenges are clearly understood by team members5
Employer relations team members have the right credentials, skills and competencies to do their jobs effectively10
Training and development opportunities are available to enhance team member’s knowledge and skills10
Employer relations unit has sufficient capacity to deliver supports to employer, student, campus partner stakeholders7
8. Mechanics -21 30
Employer relations processes are clearly documented, easily repeated and maximize productivity5
Employer relations team has the tools and resources required to be successful8
Appropriate software (CRM, job posting, event management, etc.) is available and optimized to support employer relations8
9. Metrics -18 40
Employer programs, events and services are regularly measured, benchmarked and evaluated4
Employer partnership activities are measured and evaluated2
Input from leadership is systematically sought and acted upon8
Objective, confidential feedback is regularly collected from employers and acted upon4