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Employer Relations Scorecard Results

Your results are displayed below under three areas, Planning, Programs & Services, and Performance along with average scores for each of the 9 success drivers.

You can access these results from your profile. If you would like to complete the Employer Relations Scorecard again go to resources.


1. Clarity + Commitment -13 40
Employer relations goals and objectives align with departmental direction3
Employer relations team is clear about how they support the goals & objectives3
Employer relations is embedded in department’s strategic plan3
Department leader understands and communicates how employer relations supports student success4
2. Lead Generation + Business Development-5 30
Data from employer activities and job postings is gathered to support planning and decision-making2
Target markets identified based on school programs and the labour market2
Employer outreach plan articulated, executed and analyzed annually1
3. Marketing + Communications -10 50
Promotional materials for employers are informative and engaging1
Appropriate tools are used to promote services to employers (social media, emails, posters, displays)2
Employers are aware of the breadth of services available3
Communications with employers are timely, responsive, and reinforce a positive experience2
Website is user friendly and informative for employers2

Programs & Services

4. Programs, Events + Services -16 40
Programs, events and services for employers meet their needs5
Employers optimize use of programs, events and services5
Recruitment programs and events attract the right students3
Recruitment programs and events attract sufficient numbers of students3
5. Employer Experience -42 50
Relationships with employer partners are consultative10
Employer relations team is a trusted source of information/advice for employers10
Employers’ accomplishments are recognized and celebrated8
In person experiences for employers are consistently positive (respectful, responsive, personalized, accessible)8
Online experiences (web, job posting, CRM) for employers are consistently positive (user friendly, simplified, personalized, accessible)6
6. Student + Campus Connections -13 50
Skills & knowledge developed by students through academic programs is understood by employer relations team and communicated to employers3
Student demographics, preferences, values and interests are understood and communicated to employers3
Relationships with diverse students and student groups are cultivated3
Collaboration/partnerships exist across campus units that engage with employers1
Partnerships with internal units (faculties, student services, alumni office, etc.) are developed to support employer-student connections


7. Team -15 40
Employers’ campus recruiting processes, timelines, and challenges are clearly understood by team members1
Employer relations team members have the right credentials, skills and competencies to do their jobs effectively8
Training and development opportunities are available to enhance team member’s knowledge and skills5
Employer relations unit has sufficient capacity to deliver supports to employer, student, campus partner stakeholders1
8. Mechanics -3 30
Employer relations processes are clearly documented, easily repeated and maximize productivity1
Employer relations team has the tools and resources required to be successful1
Appropriate software (CRM, job posting, event management, etc.) is available and optimized to support employer relations1
9. Metrics -10 30
Employer programs, events and services are regularly measured, benchmarked and evaluated4
Employer partnership activities are measured and evaluated4
Input from leadership is systematically sought and acted uponN/A
Objective, confidential feedback is regularly collected from employers and acted upon2